Project
EYTYS
Service
Omni-channel
As a staple brand among Swedes, EYTYS lacked a compelling digital presence in China. Entering the fast-evolving Chinese market, the brand set out to reposition itself — embracing localisation strategies to better connect with Chinese consumers.
The move
Firstly, brand awareness and demand had to be built. Then, potential customers needed to be guided towards EYTYS’s online store. This journey was fuelled by a strategic mix of influencer collaborations and multi-platform social content. Tailored tone-of-voice guidelines were developed for each platform, and a diverse influencer roster was implemented — from those who shaped EYTYS’s edgy persona to those who drove conversations.
The brief
With the launch of its e-commerce channel in China, EYTYS set out to boost brand visibility while carving out a distinct space in the minds of Chinese consumers — turning recognition into conversion.
